Thursday, July 24, 2014

Kopiko Launches Kopiko Cafe Blanca Variant with Brand Ambassadors: Marian Rivera, Christian Bautista, Aljur Abrenica and Iya Villania-Arellano


Kopiko, one of the country's well-loved 3-in-1 instant coffee mix brand recently introduced a new coffee variant called Kopiko Cafe Blanca--which stemmed from the Spanish word 'blanca' meaning 'white'. Kopiko's Cafe Blanca is a version of our favorite Kopiko brand brought to the next level. The result will be surely appreciated by coffee aficionados and coffee drinkers: a tempting aroma, silky smooth feel and luscious creamy goodness.



"We believe creamy coffee lovers deserve a different level of taste experience through Kopiko Cafe Blanca. Its rich extra creamy taste is specifically made for discerning consumers," says Michael Tandas, Marketing Manager of Kopiko Philippines. 


The exclusive media launch held at Makat Shangri-La also featured the four Kopiko Cafe Blanca brand ambassadors: GMA Primetime Queen and the country's sexiest female celebrity Marian Rivera, popular balladeer Christian Bautista, hunk Aljur Abrenica and newly-wed TV host Iya Villania-Arellano. 


"I am very picky when it comes to the products I endorse," Christian Bautista said during an interview. "I've always wanted to be sure of its (the product) quality before I'd agree to endorse it because my name will be identified and associated with it. But with a brand like Kopiko, since I've been their consumer--I really drink their coffee, I said yes right away," he shared. 

For Marian Rivera, "I have tried a lot of instant coffee variants in the market, but Kopiko Cafe Blanca stands out with its creamy blend and amazing taste! Drinking coffee helps to keep my energy high especially when I have tapings extended in the wee hours of the morning. Kopiko Cafe Blanca keeps me awake and in my element no matter how tired the day was." 

Meanwhile, Iya Villania says, "Coffee is a must-have for me during breakfast. I can't go on my day without it. Kopiko Cafe Blanca gives that rich creamy taste that I've long been looking for in a 3-in-1 coffee mix. Kopiko Cafe Blanca truly takes coffee to the next level!"

"Kopiko Cafe Blanca had that sweet and creamy coffee taste which I love. Drinking my favorite Kopiko variant is what I can consider as a "cheat day" on my diet. Kopiko Cafe Blanca is enough to satisfy my sweet tooth so when I crave for something sweet--I'd just grab a cup of Kopiko Cafe Blanca and I'll be fine," says Aljur Abrenica who swears by his "Machete diet". A special diet designed for him when he did his first starring role on TV bearing the same name. 


Kopiko Cafe Blanca's launch was graced by PT Torabika Eka Semesta (makers of Kopiko) executives headed by its Group Country Head for Philippines and Indian Sub-Continent, Mr. Mulyono Nurlimo who shared the brand's humble beginnings as well as vision of the company for the Philippine market. 

"PT Torabika started in the Philippines with Kopiko candy in 1994, followed by Kopiko Astig 3-in-1mix brand which introduced strong and rich coffee in the country. In 2009, Kopiko launched Kopiko Brown Coffee which uses brown sugar and in the succeeding years it was followed by Kopiko Kopiccino--with its thick foam and extra choco granules and LA Coffee--the first coffee mix with a reduced level of acidity. And now, Kopiko adds Kopiko Cafe Blanca to that long list of variants."


Kopiko leads the market because of its rich understanding of Filipino coffee taste. Creamy + delicious new Kopiko Cafe Blanca is something light yet rich in taste. Coffee drinkers will certainly love its full bodied texture, better mouth feel, good aroma and premium taste. 

Kopiko Cafe Blanca is now available in leading supermarkets, groceries, and sari-sari stores nationwide for only Php6.00 (SRP) per 30gm sachet. 

Special thanks to Ms. Grace Antonio of Havas Agatep for the invite. 

Disclaimer: I am not compensated for this post. Opinions expressed are my own. 



2 comments:

Anonymous said...

Alam nyo po ilan calories ng blanca?

katty gerola said...

Hi! baka pwede maging model ng product nyo aq..napagdiskitahan q kasi sa tindahan yan e. 😂 kaso di aq makapagattach ng pic ko dito e pra sna makita nyo.

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