A few years ago, Midea was basically a new entrant brand in the minds of the Filipino market. With so many established appliance brands already etched in every consumer’s thought whenever on a search for appliances, Midea was on a tough road in competing to capture the attention of the market, more so, landing a space in their homes. But slowly and surely, Midea made its way to consumers through the help of their retail partners, the first line of people these consumers meet, who effectively convey the philosophy behind the brand and the benefits of Midea’s consumer friendly solutions.
“When we were set to bring the brand in, what we were looking for is not just selling boxes, not just selling products,” Concepcion Midea, Inc. General Manager, Mr. Phillip Trapaga also points out that home chores are taking away a lot precious time for the whole family, “for us, it is really about studying the consumers, the pressures and the problems they are having with home chores, and bringing them friendly solutions that would make doing home chores easier for them.”
Abensons and Robinsons are just few of the first major retailers which easily welcomed the brand and have taken in its philosophy of not just ‘pushing the boxes’. “What we wanted to do in pushing the Midea brand to consumers is to stop talking much about the technology and start talking about the benefits and teach the consumers how they can have a worry-free life with our home-friendly products,” Trapaga said.