Around the world, McVitie’s Digestive cookies celebrated its 120th
birthday, and this extraordinary biscuit created by Sir Alexander Grant of
McVitie’s in 1892 based on his own unique formula is looking forward to more
celebrations.
Over the years, McVitie’s Digestive biscuit has become one of the most
loved biscuits in the world where it is sold in more than 100 countries. Its
popularity is truly astonishing, particularly in the United Kingdom
To commemorate this important milestone, McVitie’s Digestive biscuits
embarked on many celebratory activities to promote the brand further, one of
which is a free trip to several places in the United Kingdom like York and
Scotland via the in-store and Facebook campaign, plus several in-store
promotions and product samplings and even a change in their product packaging.
Truth of the matter is there is probably no secret as to why McVitie’s
Digestive is loved the world over, even after 120 years. It may be the fact
that McVitie’s Digestive is best suited to every occasion – whether eaten as a
tea time treat in Britain ,
with cheese in Sweden
breakfast in Italy
Many people are also still discovering new and innovative uses for
McVitie’s Digestive biscuits, one of which is that it serves as a great base
for a scrumptious cheesecake.
Or perhaps McVitie’s Digestive’s appeal lies in its great taste and wholesome
nature, which is made according to the McVitie’s delicious secret recipe. Made
with wholewheat, McVitie’s Digestives are a source of fibre, contain no
artificial colors or flavors, and are free from hydrogenated vegetable oil,
which makes them a guilt-free choice!
“Filipino biscuit lovers are glad to note that McVitie’s Digestive is
one product they can partake on during their morning, afternoon or even evening
snack time fare, with a taste that fits the Filipino palate, and it’s healthy,
too,” explains Jose Nilo Chincuanco, General Manager of Delfi Philippines
For
further details, please visit the McVitie’s Facebook page (http://www.facebook.com/McVitiesDigestives) or go to http://www.mcvities.com.
0 comments:
Post a Comment