Tuesday, April 29, 2014

MINISTOP Philippines: 14 years of quality, convenience service and counting

In December of 2000, the Japan-based convenience store chain MINISTOP made its way to the country.  It was brought to the Philippines by Robinsons Retail Holdings, Inc. in partnership with MINISTOP Japan and Mitsubishi Corporation.  Its goal was to answer the needs of Filipinos for quality products they can get on-the-go.

Fourteen years later, MINISTOP has served millions of Filipinos as it continues to expand its network of stores all over the Metro, having recently celebrated the opening of its 400th store at the Trion Towers in Bonifacio Global City. The 24-hour chain is committed to ensuring fast and efficient service at all times in efforts to provide affordable food and beverage choices to its customers. Apart from a wide assortment of goods featuring local and international brands, MINISTOP carries an extensive selection of ready-to-eat meals, the first convenience store to do so in the Philippines. Adapting to the evolving demands of its market, MINISTOP has introduced all-time favorites like the Soft Serve Ice Cream, Chillz, Kariman Sandwich and the top-selling Uncle John’s Fried Chicken.

One of the top players in the C-store industry, MINISTOP owes much of its success to customer-focused management as exemplified by its hard-working and loyal franchisees. The chain’s franchising packages offer opportunities for more Filipinos to flourish in the franchising industry through full marketing activities, consistent store operations support and solid operational services. “With our profit sharing model, our franchisees enjoy the advantage of earning more as they sell more,” says MINISTOP General Manager Roena Sarte. “A success rate of 90% is guaranteed for aspiring MINISTOP franchisees, as long as they have the passion, drive and the entrepreneurial mindset to supervise a 24/7 retail operation,” she adds.


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