Press release:
The search for the region’s best home cook and host
kicks off in Asia as Food Hero returns in its third
season. Building upon the momentum and success from previous seasons, the
digitally-enabled competition will look to crown one winner who will go on to
host his or her own Asian Food Channel and/or Food Network programme.
“As the leader in lifestyle
programming with two dedicated regional channels focused on food, we are always
looking to grow our pool of on-air and digital talent. Continuing the Food
Hero competition is not only a great platform to uncover fresh talent,
it is also a great way for our viewers to connect over the common passion point
around the love for food,” said Carl Zuzarte, Senior Vice President of Programming and
Production at Scripps Networks Interactive, Asia-Pacific.
Food Hero 2016 – 5 Simple Steps to Participate!
1. From 23 May onwards,
interested participants can download the Food Hero mobile app from either App
Store (on Apple) or Google Play (on Android).
2. After downloading,
participants will be prompted to register their information to sign in.
3. The mobile app provides instructional
videos and tips on how to shoot and submit a winning entry. Participants can
also draw inspiration from various recipes from past contestants and watch
previous Food Hero winners share their food story.
4. Participants can record their entry that
best demonstrates their cooking and hosting skills.
5. They can then upload their video entry and
also view submissions by other participants.
Upon closing of
competition on 21st August (three months period to submit entries), a panel comprising of production and creative experts will evaluate
the entries based on the participant’s personality, on-screen appeal and their
creativity in producing original and engaging content. Top entries will be
shortlisted to participate in a series of culinary and travel-related
challenges to better evaluate them in ‘live’ scenarios.
Last year, Ili Sulaiman from Malaysia and Debbie Wong
from Hong Kong overcame fierce competition and was crowned Food Hero 2015 champions, joining the likes of TV hosts Sarah
Benjamin (Singapore) and Michele Lean (Malaysia) who won the first edition of
the competition.
“The moment I realized I wanted to make a career out
of food was probably when I saw Martin Yan on TV and I remember thinking that’s
exactly what I want to be. Someone who’s passionate about food and sharing
their food story with the world,” said Wong, who has since hosted a number of
Food Network productions like Food Wars
Asia Season 2 and Kitchen Quickies.
“I took part
the first time around and I didn’t get through but being the winner for Food Hero last year has opened many
doors for me and given me the confidence to host my own shows and better run my
own establishment,” said Sulaiman who owns ‘DISH
by Ili’, a food delivery service providing wholesome and nutritious meals in
Malaysia.
Starting today, interested participants can visit www.foodhero.asia
and sign up for the Food Hero mailing list to receive the latest updates and
exclusive content leading up to the competition.
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